LAUNCH YOUR FIRST DIGITAL PRODUCT IN 7 DAYS
The System to Build, Package, and Distribute Your Knowledge Online — Even If You're Starting from Zero
INTRODUCTION
Why This Changes Everything
Let me tell you something most people won't.
You don't need a million followers.
You don't need to be the world's leading expert.
You don't need fancy software or a big team.
What you need is a system.
And I'm about to give you mine.
I've built multiple 7-figure businesses selling digital products. Not because I'm special. Because I followed a simple framework that works every single time.
Here's the truth: Digital products are the closest thing to a money printer that exists legally.
Create it once
You sell it forever
No inventory
No shipping
No customer service nightmares
The Numbers Don't Lie
90%+
Your profit margins
∞
Your upside
Unlimited potential
7
Days
Your time investment
The Myths That Keep You Stuck
Let's kill these right now:
MYTH #1: "I need a huge audience first."
Wrong. I've seen people make $10K with 200 followers. You need the right offer and the right 10 people. That's it.
MYTH #2: "I'm not an expert."
You don't need a PhD. You need to be two steps ahead of someone. That's the only qualification required.
MYTH #3: "The market is saturated."
Good. That means there's demand. Saturation is proof people are buying. Your job is to show up differently.
MYTH #4: "I need months to build this."
I'm going to show you how to do it in 7 days. Not because we're rushing. Because we're focused.
How This Guide Works
This isn't theory. This is a build-as-you-go manual.
Each day has one focus. One outcome. One action step.

By Day 7, you'll have:
  • A finished digital product
  • A sales page
  • A launch plan that works
Here's what I need from you:
1
Stop consuming
Start creating
2
Don't read this like a book
Use it like a blueprint
3
When I say "Do this"
You do it. No "I'll come back to this later."
Done is better than perfect.
Launched is better than polished.
The only way you fail is if you don't finish.
Let's build.
CHAPTER 1
PICK YOUR PRODUCT IDEA
(DAY 1)
Most people spend six months "thinking about" their product idea.
You're going to pick yours today.
Not because we're settling. Because we're moving.

Here's the secret: Your first product doesn't have to be your forever product. It just has to get you in the game.
The Golden Rule of Product Selection
Pick something you already know how to do.
Not something you want to learn. Not something you think sounds cool.
Something you've already solved for yourself or someone else.
Why?
Because you're not starting from zero. You're monetizing experience you already have.
Look at your last 90 days:
What have people asked you for help with?
What problems have you solved (for yourself or others)?
What do people compliment you on?
What could you teach someone in an afternoon?
That's your product.
Here's What Most People Get Wrong…
They think their idea needs to be "unique."
Wrong.
Your idea needs to be clear and valuable.
There are a crazy amount of courses on "how to lose weight." They all sell. Because the market is massive and everyone teaches it differently.
Your job isn't to invent the wheel. It's to explain it in your voice to your people.
10 Proven Digital Product Ideas
(Pick One Today)
01
Template Pack
Canva templates, spreadsheets, checklists, Notion dashboards
02
Mini-Course
3–7 video lessons solving one specific problem
03
Ebook/Guide
Step-by-step PDF walkthrough (20–50 pages)
04
Challenge
5-day or 7-day guided challenge with daily tasks
05
Workbook
Fill-in-the-blank action planner
01
Script Library
Email scripts, sales scripts, social media captions
02
Toolkit
Curated list of resources + how to use them
03
Masterclass Replay
Record a 60–90 minute workshop, sell the replay
04
Case Study Breakdown
"How I did X" with screenshots and steps
05
Cheat Sheet Bundle
Quick-reference guides for a specific skill
Pick the format that feels easiest to you. Not the one that sounds impressive.
The 3-Part Validation Test
(Do This Before You Build)
Don't guess. Test.
Test #1: Google Trends Check
Go to Google Trends. Type in your topic. Is the interest flat, rising, or dying? You want stable or rising. Avoid dying trends.
Test #2: AI Validation Prompt
Open ChatGPT. Use this prompt: "I'm thinking of creating a digital product about [YOUR TOPIC]. Who is the target audience? What are their top 3 pain points? Is this a profitable niche? Give me 5 product ideas I could create."
Test #3: The $100 Question
Ask yourself: "Would I have paid $100 to solve this problem faster when I was struggling with it?" If yes, someone else will too.
Real Examples
(So You Can See This In Action)
Example 1: Sarah, the Freelance Designer
Her Experience: She's been designing Instagram posts for 2 years.
Her Product: "30 Canva Templates for Coaches" – $27
Why It Works: Coaches need content. They don't want to design. She solved that.
Example 2: Mike, the Side Hustler
His Experience: He built a $3K/month Amazon FBA business.
His Product: "FBA Product Research Toolkit" – $47
Why It Works: People want the shortcut. He packaged his process.
Example 3: Jessica, the Stay-at-Home Mom
Her Experience: She meal preps for her family every week.
Her Product: "30-Day Family Meal Prep Plan" – $37
Why It Works: Busy parents need systems, not recipes.
See the pattern?
They didn't invent anything. They packaged what they already knew.
Your Product Picker Framework
Answer these questions:
1
What do I already know how to do?
2
Who struggles with this?
3
What format can I create this in within 2 days?
4
Would someone pay $27–$97 for this solution?
If you answered all four, you have your idea.
Common Excuses (And Why They're BS)
"But I'm not the best at this."
You don't need to be the best. You need to be clear and helpful.
"Someone else is already doing this."
Good. That means it sells. You're not trying to convince people they need it. You're just offering your version.
"I don't have testimonials or proof."
You will after your first 10 customers. Everyone starts at zero.
ACTION STEP: Day 1 Checklist
By the end of today, you must have:
1
One product idea chosen
(format + topic)
2
One sentence describing who it's for
"This is for [WHO] who wants to [RESULT]."
3
Validation check complete
(Google Trends + AI prompt + $100 question)
Write this down. Text it to a friend. Post it in your story.
Commit.
Tomorrow, we turn this idea into an offer people actually want to buy.
CHAPTER 2
BUILD YOUR OFFER
(DAY 2)
Your product is not your offer.
Read that again.
Most people fail because they think "I made a thing" is enough.
It's not.
You don't sell products. You sell outcomes.
Today, you're going to craft an offer so clear, so compelling, that people feel stupid saying no.
The Difference Between a Product and an Offer
A product is:
"A 30-page ebook on Instagram growth."
An offer is:
"Get your first 1,000 engaged followers in 30 days without paid ads — using my 5-step content system (even if you hate showing your face)."
See the difference?
One describes what it is. The other describes what it does for them.

People don't buy information. They buy transformation.
Your job is to make the transformation so vivid they can taste it.
The 3-Part Offer Formula
(Problem → Process → Promise)
Every great offer follows this structure:
1
1. PROBLEM
(What they're struggling with)
Get specific. Vague problems get ignored.
❌ "Struggling with social media?"
✅ "Spending 2 hours a day posting content that gets 12 likes and zero clients?"
2
2. PROCESS
(How you solve it)
This is your unique mechanism. Your "secret sauce."
It's not just "I'll teach you Instagram." It's "My 5-Pillar Content System that took me from 400 to 10K followers in 90 days."
3
3. PROMISE
(What they get)
Be bold. Be specific. Use numbers and timelines.
❌ "You'll grow your audience."
✅ "You'll have 1,000 followers and 3 booked sales calls within 30 days."
Strong Offer vs. Weak Offer
(Side-by-Side Examples)
What makes the strong offers work?
  • Specific outcome (numbers, timelines)
  • Clear problem solved
  • Unique mechanism (the "how")
  • No fluff
The $200/Day Offer Formula
Here's how you price your product for profit:
01
Calculate the value of the outcome
If your product saves someone 10 hours, and their time is worth $50/hour, the value is $500.
If your product helps them make an extra $2,000, the value is $2,000.
02
Price at 10–20% of the value
So a $500 value = $50–$100 product.
A $2,000 value = $200–$400 product.
03
Reverse-engineer your income goal
Want to make $200/day?
  • Sell 2 products at $97
  • Sell 4 products at $47
  • Sell 7 products at $27
Pick your price. Build the math. Execute.
Pricing Psychology (What Actually Works)
$27–$37
Impulse buy. Low commitment. Great for first-time customers.
$47–$97
Mid-ticket. Requires some trust. Best for proven systems or toolkits.
$197–$497
Premium. Needs strong positioning and social proof.
Start at $27–$47. Build trust. Scale later.
Here's What Most People Get Wrong About Pricing…
They underprice because they're scared.
"What if no one buys?"
Let me flip that: What if they do buy, and you just made $27 instead of $97?
You're not Walmart. You're not competing on price. You're selling transformation.
Charge what it's worth. If you solve the problem, they'll pay.
The Offer Statement Template
(Fill This In Now)
Copy this. Fill in the blanks. This becomes your sales page headline.

"[Outcome] in [Timeframe] using my [Unique Process] — even if [Objection]."
Examples:
  • "Land your first freelance client in 7 days using my Cold DM Script Library — even if you have zero experience."
  • "Plan 30 days of family meals in under 1 hour using my done-for-you meal prep system — even if you hate cooking."
  • "Grow to 1,000 Instagram followers in 30 days using my 5-Pillar Content System — even if you hate being on camera."
Your turn.
Add a Guarantee (This Removes All the Risk)
People are scared to buy from someone new.
Remove the fear.
30-Day Money-Back Guarantee:
"Try it for 30 days. If you don't [achieve X result] or love it, I'll refund you. No questions asked."
This flips the script. Now they're the crazy ones if they don't try it.
Offer Stacking (How to Make It Feel Like a No-Brainer)
Want to make your offer irresistible?
Add bonuses.
Not fake bonuses. Real, valuable extras.
Example Stack:
Main Product
Instagram Growth System – $97
Bonus #1
30 Done-for-You Caption Templates – $27 value
Bonus #2
My Personal Content Calendar – $17 value
Bonus #3
10-Minute Video: How I Got My First 100 Clients – $47 value
Total Value: $188
Your Price Today: $97
People love feeling like they got a deal. Give them one.
ACTION STEP: Day 2 Checklist
By the end of today, you must have:
1
Your offer statement written
(Problem → Process → Promise)
2
Your price decided
($27–$97 range)
3
Your guarantee added
(30-day money-back)
4
(Optional) 2–3 bonuses planned
Write this out. Save it. This is your sales message.
Tomorrow, we outline the actual product.
CHAPTER 3
OUTLINE YOUR PRODUCT
(DAY 3)
You've got your idea. You've got your offer.
Now it's time to map out what you're actually going to deliver.
Most people overthink this step.
They try to create the "perfect" product. They add 47 modules. They overcomplicate it.
Stop.

Your product should solve ONE problem really well.
Not five problems okay.
One problem. Deeply.
Today, you're building a simple, clear outline that your customer can follow step-by-step.
The Golden Rule of Product Creation
Less is more.
Your customer doesn't want to be overwhelmed. They want clarity.
They don't need 100 lessons. They need the exact steps to get the result.
Think of it like GPS directions:
You don't need to know every road in the city. You just need turn-by-turn instructions to get from Point A to Point B.
That's what your product does.
The Simple Product Structure
(Use This Every Time)
No matter what format you're creating, follow this structure:
01
Module 1: The Foundation
  • What they need to know before they start
  • Mindset shifts
  • Quick wins
02
Module 2: The Setup
  • Tools they need
  • How to prepare
  • What to avoid
03
Module 3: The System
  • Step 1
  • Step 2
  • Step 3
(Your core process — usually 3–7 steps)
04
Module 4: The Execution
  • How to implement
  • Troubleshooting
  • Next steps
05
Module 5 (Optional): The Scale
  • How to go further
  • Advanced tips
  • Long-term strategy
That's it.
You don't need 15 modules. You need clarity.
Fill-in-the-Blank Product Outline Template
Copy this. Fill it in. You'll have your outline done in 20 minutes.
PRODUCT TITLE: [Your Product Name]

TARGET OUTCOME: By the end of this, my customer will be able to [SPECIFIC RESULT].

MODULE 1: [FOUNDATION TITLE]
- Lesson 1: [What they need to know first]
- Lesson 2: [Common mistakes to avoid]
- Lesson 3: [Quick win they can get today]

MODULE 2: [SETUP TITLE]
- Lesson 1: [Tool/resource they need]
- Lesson 2: [How to prepare]
- Lesson 3: [What to have ready]

MODULE 3: [SYSTEM TITLE — Your Core Process]
- Lesson 1: Step 1 – [Action + Outcome]
- Lesson 2: Step 2 – [Action + Outcome]
- Lesson 3: Step 3 – [Action + Outcome]
- Lesson 4: Step 4 – [Action + Outcome]

MODULE 4: [EXECUTION TITLE]
- Lesson 1: [How to implement this today]
- Lesson 2: [What to do if X happens]
- Lesson 3: [Next steps after completion]

BONUS (Optional):
- [Extra template, checklist, or resource]
That's your entire product.
Clean. Simple. Effective.
Real Product Outline Example
(Instagram Growth System)
PRODUCT TITLE: The 5-Pillar Instagram Growth System
TARGET OUTCOME: By the end of this, my customer will have 1,000 engaged followers and a content system they can use every week.
MODULE 1: The Foundation
(Why Most People Fail)
  • Lesson 1: The 3 Instagram myths keeping you stuck
  • Lesson 2: How the algorithm actually works in 2025
  • Lesson 3: Your first 100 followers (the fast way)
MODULE 2: The Setup
(Build Your Profile to Convert)
  • Lesson 1: Writing a bio that makes people follow
  • Lesson 2: Choosing your content pillars
  • Lesson 3: Creating your content calendar template
MODULE 3: The 5-Pillar Content System
  • Lesson 1: Pillar 1 – Educational Posts (teach something)
  • Lesson 2: Pillar 2 – Story Posts (build connection)
  • Lesson 3: Pillar 3 – Engagement Posts (start conversations)
  • Lesson 4: Pillar 4 – Promotional Posts (sell without selling)
  • Lesson 5: Pillar 5 – Viral Hooks (get discovered)
MODULE 4: The Execution Plan
  • Lesson 1: Your 7-day posting schedule
  • Lesson 2: How to repurpose one idea into 10 posts
  • Lesson 3: Turning followers into customers
BONUS:
  • 30 Done-for-You Caption Templates
  • 50 Viral Hook Examples
See how simple that is?
It's not complicated. It's structured.
How to Outline If You're Creating a Template Pack or Toolkit
If you're not creating a course, use this structure:
01
PART 1: Introduction
  • What's included
  • How to use this
  • Tips for best results
02
PART 2: The Templates/Resources
  • Template 1: [Name + When to Use It]
  • Template 2: [Name + When to Use It]
  • Template 3: [Name + When to Use It]
(Continue for 5–30 items depending on your product)
03
PART 3: Implementation Guide
  • Step 1: Start here
  • Step 2: Customize it
  • Step 3: Use it
BONUS: [Cheat sheet, examples, or case study]
Use AI to Generate Your Outline
(ChatGPT Prompt)
If you're stuck, let AI help you.
Copy this prompt into ChatGPT:
"I'm creating a digital product called [PRODUCT NAME] that helps [TARGET CUSTOMER] achieve [SPECIFIC OUTCOME]. The product will be delivered as [FORMAT: ebook, mini-course, templates, etc.].

Create a detailed product outline with 4–5 modules. Each module should have 3–5 lessons. Each lesson should have a clear title and a one-sentence description of what the customer will learn or do.

Make it simple, actionable, and beginner-friendly. Avoid fluff."
ChatGPT will give you a full outline in 30 seconds.
Use it as a starting point. Edit it. Make it yours.
Here's What Most People Get Wrong With Outlines…
Mistake #1: They try to teach everything
Your job isn't to make them an expert. It's to get them a result.
Mistake #2: They overcomplicate the structure
More modules ≠ more value. Clarity = value.
Mistake #3: They don't think about the customer journey
Start with the basics. Build to the result. End with next steps.
Mistake #4: They forget to add quick wins
People need to feel progress fast. Give them a win in Module 1.
The "One-Sitting Test"
Ask yourself:
"Could someone go through this entire product in one sitting and take action immediately?"
If yes, you're good.
If no, it's too long or too vague.
Simplify.
ACTION STEP: Day 3 Checklist
By the end of today, you must have:
1
Your product outline completed
(4–5 modules, 3–5 lessons each)
2
Each lesson titled with a clear action or outcome
3
Quick win identified in Module 1
4
Bonus content planned
(optional but recommended)
Save this outline. Screenshot it. This is your blueprint.
Tomorrow, we build the actual product.
CHAPTER 4
CREATE YOUR PRODUCT
(DAY 4–5)
This is where most people quit.
They stare at a blank screen and think, "How am I supposed to create this whole thing?"
Here's the truth: You're not creating it alone.
You're going to use AI, templates, and tools to do 80% of the heavy lifting.
Your job is to guide it, edit it, and add your voice.
In the next 48 hours, you're going to build your entire product.
Not perfectly. But done.
Let's go.
The 3-Tool Creation Stack
(Everything You Need)
You don't need expensive software. You need three free (or cheap) tools:
ChatGPT
Writes your content, scripts, lessons
Canva or Gamma
Designs your slides, workbooks, templates
Google Docs / Notion
Organizes and delivers your product
That's it.
No complicated tech. No coding. No design degree.
You're about to see how simple this actually is.
Step 1: Write Your Content (Using AI)
You're going to use ChatGPT to draft every lesson.
Here's the exact prompt structure:
CHATGPT CONTENT PROMPT (Copy & Paste This)
"You are an expert [YOUR TOPIC] coach. I'm creating a digital product called [PRODUCT NAME] for [TARGET AUDIENCE].

Write Lesson [NUMBER]: [LESSON TITLE].

The lesson should:
- Be 300–500 words
- Use a conversational, motivational tone
- Include 1–2 real-world examples
- End with a clear action step

The customer should finish this lesson knowing exactly what to do next."
Example:
"You are an expert Instagram growth coach. I'm creating a digital product called 'The 5-Pillar Content System' for small business owners who want to grow their Instagram.

Write Lesson 3: How to Write Captions That Convert Followers Into Customers.

The lesson should:
- Be 300–500 words
- Use a conversational, motivational tone
- Include 1–2 real-world examples
- End with a clear action step

The customer should finish this lesson knowing exactly what to do next."
ChatGPT will give you a full lesson in 10 seconds.
Copy it. Paste it into Google Docs. Edit it to match your voice.
Repeat for every lesson in your outline.
You'll have your entire product written in 2–3 hours.
Step 2: Turn Text Into a Visual Product
Nobody wants to read a wall of text.
They want something that looks professional.
Here's how you do it (even if you have zero design skills):
OPTION A: Create an Ebook/Workbook in Canva
  1. Open Canva
  1. Search "Ebook Template" or "Workbook Template"
  1. Pick one you like (free or $1)
  1. Copy/paste your ChatGPT lessons into the template
  1. Add images, icons, or your logo
  1. Export as PDF
Time: 1–2 hours
OPTION B: Create a Slide Deck in Canva
  1. Open Canva
  1. Search "Presentation Template"
  1. Pick a clean, modern template
  1. One slide = one lesson (keep it simple)
  1. Add bullet points, images, action steps
  1. Export as PDF
Time: 1–2 hours
OPTION C: Create a Mini-Course in Gamma.app
Gamma is an AI presentation tool that turns your outline into slides automatically.
  1. Go to Gamma.app (free account)
  1. Click "Generate"
  1. Paste your product outline
  1. Let Gamma create the slides
  1. Edit text, colors, images
  1. Export as PDF or share as a link
Time: 30 minutes
Which Format Should You Use?
Start with a PDF. It's the easiest and most versatile.
Step 3: Add Worksheets, Checklists, and Templates
This is how you make your product feel premium.
Add actionable tools they can use immediately.
Examples:
Checklist
"7-Day Launch Checklist"
Template
"Fill-in-the-Blank Sales Page Script"
Worksheet
"Your Product Outline Worksheet"
Swipe File
"10 Email Subject Lines That Convert"
Create these in Canva or Google Docs. Export as PDFs.
Add them as bonuses or inside your main product.
ChatGPT Prompts for Every Product Type
Here are plug-and-play prompts for different formats:
PROMPT: Generate a Checklist
"Create a checklist for [TASK/PROCESS]. Include 10–15 action items. Make it simple and scannable. Format it as a list I can copy into Canva."
PROMPT: Generate a Template
"Create a fill-in-the-blank template for [SPECIFIC USE CASE]. Example: [BRIEF EXAMPLE]. Make it easy for a beginner to customize."
PROMPT: Generate Email Copy
"Write 5 promotional email subject lines and body copy for a product called [PRODUCT NAME] that helps [TARGET AUDIENCE] achieve [OUTCOME]. Make them punchy and benefit-driven."
PROMPT: Generate Social Media Captions
"Write 10 Instagram captions promoting a digital product called [PRODUCT NAME]. Each caption should be 2–3 sentences, include a hook, and end with a call-to-action."
PROMPT: Generate Video Script
"Write a 2-minute video script selling a digital product called [PRODUCT NAME]. The script should follow this structure: Hook → Problem → Solution → Call-to-Action. Use a conversational tone."
Use these. Customize them. Build faster.
What Your Product Should Look Like
(Visual Examples)
EXAMPLE 1: Ebook Product
  • Cover page with product name + tagline
  • Table of contents
  • Introduction (1 page)
  • 4–5 chapters (3–5 pages each)
  • Action steps at the end of each chapter
  • Bonus section (templates, resources)
  • Final page: "What's Next?" + CTA
EXAMPLE 2: Slide Deck Product
  • Slide 1: Title + Your Name
  • Slide 2: What You'll Learn
  • Slides 3–15: One lesson per slide (visual + bullet points)
  • Slide 16: Action Step
  • Slide 17: Bonus Resources
  • Slide 18: Next Steps
EXAMPLE 3: Template Pack
  • Cover page
  • "How to Use This" (1 page)
  • Template 1 (with example)
  • Template 2 (with example)
  • Template 3 (with example)
  • (Repeat for 10–30 templates)
  • Bonus: Swipe file or examples
Here's What Most People Get Wrong When Creating Products…
Mistake #1: They try to make it too long
20 pages of value beats 100 pages of fluff.
Mistake #2: They don't include action steps
People need to know what to do after each lesson.
Mistake #3: They overdesign it
You don't need custom graphics. Clean templates work.
Mistake #4: They forget to add personality
This isn't a corporate manual. Add your voice. Your examples. Your energy.
The "Done Is Better Than Perfect" Rule
Listen to me:
Your first product doesn't need to be a masterpiece.
It needs to solve the problem.
You can improve it after you sell it. You can add to it later.
But you can't improve something that doesn't exist.
Ship it. Get feedback. Iterate.
ACTION STEP: Day 4–5 Checklist
By the end of Day 5, you must have:
1
All lessons written
(using ChatGPT)
2
Product formatted in Canva/Gamma
(PDF or slides)
3
Worksheets, templates, or bonuses created
4
Final product organized
(ZIP folder, Notion page, or Drive link)
5
Product tested
(open it, click through it, make sure it works)
Save your product file. Back it up.
Tomorrow, we build your sales funnel.
CHAPTER 5: BUILD YOUR FUNNEL (DAY 6)
You've got a product. Now you need a way to sell it. This is where most people overcomplicate things. They think they need a fancy website, a complex funnel, and a 47-step email sequence. Nope. You need one page that does one thing: gets people to buy. That's it. Today, you're building a simple, high-converting sales page that turns visitors into customers. No fluff. No confusion. Just results.
The Only Funnel You Need (For Now)
Forget everything you've heard about funnels. You don't need:
  • A tripwire funnel
  • An upsell sequence
  • A 10-email nurture campaign
You need:
One sales page + One payment link = Someone can buy
That's the entire funnel. Later, you can add emails, upsells, and retargeting ads. But right now? Keep it simple.
The Anatomy of a High-Converting Sales Page
Every sales page that works has the same structure:
01
HEADLINE
The promise (outcome + timeframe)
02
SUBHEADLINE
Who it's for + why it works
03
VIDEO OR IMAGE
You explaining the offer (optional but powerful)
04
THE PROBLEM
What they're struggling with (paint the pain)
05
THE SOLUTION
How your product solves it
06
WHAT'S INCLUDED
Breakdown of modules/bonuses
07
SOCIAL PROOF
Testimonials, results, or your story
08
GUARANTEE
Remove the risk (30-day refund)
09
PRICE
Clear, bold, with a CTA button
10
FAQ
Handle objections
11
FINAL CTA
"Get started now"
That's the blueprint. Copy it. Fill it in. Launch it.

Sales Page Copy Template

Use this structure. Replace the [BRACKETS] with your details.

[HEADLINE: YOUR OUTCOME IN TIMEFRAME]
[Subheadline: Who it's for + unique mechanism] — even if [objection]
[INSERT VIDEO OR IMAGE HERE]
Optional: Record a 2–5 minute video of you explaining the offer. Or use a graphic of your product.

HERE'S THE PROBLEM…

[Describe the struggle your customer is facing. Be specific. Make them feel seen.] Example: You're posting every day, but you're stuck at 300 followers. You're spending hours creating content that gets 12 likes. You know you need to grow your audience to get clients, but nothing seems to work. WHAT IF YOU COULD… [Paint the dream outcome. What does their life look like after they use your product?] Example: What if you had 1,000 engaged followers, a content system you could use every week, and a steady stream of DMs from people asking how to work with you?

INTRODUCING: [YOUR PRODUCT NAME]
[One paragraph explaining what it is and how it works.]
Example: The 5-Pillar Instagram Growth System is a step-by-step guide that shows you exactly how to grow your Instagram from zero to 1,000 followers in 30 days — without paid ads, without posting 10 times a day, and without dancing in Reels.
HERE'S WHAT'S INSIDE:
Module 1: [Title]
  • [Lesson 1 outcome]
  • [Lesson 2 outcome]
  • [Lesson 3 outcome]
Module 2: [Title]
  • [Lesson 1 outcome]
  • [Lesson 2 outcome]
Module 3: [Title]
  • [Lesson 1 outcome]
  • [Lesson 2 outcome]
Module 4: [Title]
  • [Lesson 1 outcome]
BONUSES:
  • [Bonus 1 name] – [$X value]
  • [Bonus 2 name] – [$X value]
TOTAL VALUE: $[X]
BUT YOU WON'T PAY $[X] TODAY…
For a limited time, you can get the entire system for just $[YOUR PRICE].

[BIG BUTTON: GET INSTANT ACCESS NOW]
30-DAY MONEY-BACK GUARANTEE
Try [PRODUCT NAME] for 30 days. If you don't [OUTCOME] or love it, I'll refund you. No questions asked. You have nothing to lose and everything to gain.
FREQUENTLY ASKED QUESTIONS
Q: Is this for beginners?
A: [Answer]
Q: How long does it take to see results?
A: [Answer]
Q: What if I don't have time?
A: [Answer]
Q: What format is the product?
A: [Answer]

[FINAL CTA: GET STARTED NOW]
That's your sales page. Simple. Clear. Persuasive.
How to Build Your Sales Page
(3 Easy Options)
You don't need to hire a developer. Use one of these tools:
1
Kajabi (All-in-One Solution)
  1. Create a new "Product" or "Offer"
  1. Select a sales page template
  1. Customize with your sales copy and visuals
  1. Integrate your product delivery
  1. Set up payment processing
  1. Publish your page
Pros: Robust, integrated platform. Professional templates. No additional tools needed.
Cons: Higher price point.
Best for: Entrepreneurs seeking an all-in-one platform for courses, memberships, and marketing.
1
Whop (Easy Digital Product Sales)
  1. Create your Whop account.
  1. Define your product (digital download, membership, course).
  1. Customize your product page with details and visuals.
  1. Set pricing and payment options.
  1. Generate your unique sales link.
  1. Share and start selling.
Pros: Fast setup, creator-friendly, focus on digital products. Quick launch capability.
Cons: Less integrated than all-in-one platforms for extensive course hosting.
Best for: Creators focused on selling digital products, memberships, and communities quickly and easily.
Video Sales Letter (VSL) Script
(Optional But Powerful)
If you want to add a video to your sales page, use this script:
1
HOOK (0:00–0:15)
"If you're [STRUGGLING WITH X], this is for you. In the next 2 minutes, I'm going to show you how to [OUTCOME] without [OBJECTION]."
2
PROBLEM (0:15–0:45)
"Here's what I see happening: [DESCRIBE THEIR STRUGGLE]. You're working hard, but nothing's clicking. I've been there. It sucks."
3
SOLUTION (0:45–1:30)
"That's why I created [PRODUCT NAME]. It's a simple [FORMAT] that walks you through [PROCESS]. No fluff. No overwhelm. Just step-by-step instructions that actually work."
4
PROOF (1:30–1:45)
"I used this exact system to [YOUR RESULT]. And now I'm giving it to you for [PRICE]."
5
CTA (1:45–2:00)
"Click the button below to get instant access. Try it for 30 days. If it doesn't work, I'll refund you. Let's do this."
Record this on your phone. No fancy camera needed. Upload it to YouTube (unlisted). Embed it on your sales page. Done.
Here's What Most People Get Wrong With Sales Pages…
Mistake #1: They bury the CTA.
Put a buy button every 2–3 scrolls. Don't make people hunt for it.
Mistake #2: They use vague language.
"Transform your life" means nothing. "Gain 1,000 followers in 30 days" is clear.
Mistake #3: They don't handle objections.
Your FAQ section should answer: "Is this for me?" "Will this work?" "What if I fail?"
Mistake #4: They forget to add urgency.
Add a deadline or scarcity. "First 50 buyers get [BONUS]." Or "Price goes up Monday."
ACTION STEP: Day 6 Checklist
By the end of today, you must have:
  • ✅ Sales page copy written (using the template above)
  • ✅ Sales page built (Gumroad, Notion, or Carrd)
  • ✅ Payment processor connected (Stripe, PayPal, or Gumroad)
  • ✅ Test purchase completed (make sure checkout works)
  • ✅ (Optional) Video recorded and uploaded

Your sales page is live. You're ready to sell. Tomorrow, we launch.
CHAPTER 6: LAUNCH & SELL (DAY 7)
This is it. Everything you've built over the last 6 days comes down to this moment. Today, you're going to launch your product and prepare for your first sales. Not by hoping. Not by waiting for "the perfect time." By executing a simple, proven launch plan.
Let me be clear: You don't need a huge audience to make money. You just need to show up, make the offer, and ask for the sale.
Let's launch.
The Simple Launch Plan
(Your First $1K)
Forget complex 47-email sequences. You're going to use a 4-part launch strategy that works with ANY audience size:
1
Announce it
(social media post or email)
2
Explain it
(Instagram Story, live video, or email breakdown)
3
Sell it
(Direct pitch with CTA)
4
Follow up
(DMs, replies, cart-close reminder)
That's the entire launch. You're going to repeat this process over 24–48 hours.
Launch Timeline
(Hour by Hour)
Here's exactly what to do on launch day:
DAY 7: LAUNCH DAY
HOUR 1 (9:00 AM) – THE ANNOUNCEMENT
Post your launch announcement on every platform you have:
  • Instagram feed post
  • Instagram Story
  • Facebook
  • Twitter/X
  • LinkedIn
  • Email list (if you have one)
Use the copy template below.
HOUR 2 (10:00 AM) – THE STORY BREAKDOWN
Go to Instagram Stories (or Facebook/TikTok). Do a 5-slide breakdown:
  1. Slide 1: "I just launched something."
  1. Slide 2: "Here's what it is."
  1. Slide 3: "Here's who it's for."
  1. Slide 4: "Here's what you get."
  1. Slide 5: "Link in bio."
Keep it casual. No script. Just talk.
HOUR 3–4 (11:00 AM–1:00 PM) – DM WARM LEADS
Make a list of 20–50 people who:
  • Have asked you for help before
  • Engage with your content
  • Fit your target audience
Send them a personal DM:
"Hey [NAME], I just launched [PRODUCT NAME] — it's a [QUICK DESCRIPTION]. I thought of you because [REASON]. If you're interested, here's the link: [LINK]. Let me know if you have any questions!"
Don't be salesy. Be helpful.
HOUR 5 (2:00 PM) – GO LIVE (OPTIONAL BUT POWERFUL)
Do a 15–30 minute live video:
  • Explain the product
  • Walk through what's inside
  • Answer questions
  • Give the link
People buy from people. Let them see you.
HOUR 6–8 (3:00 PM–5:00 PM) – ENGAGE & RESPOND
Reply to every comment, DM, and email. People are watching to see if you're responsive. Answer questions. Handle objections. Close sales.
EVENING (6:00 PM–9:00 PM) – SEND REMINDER
EVENING (6:00 PM–9:00 PM) – SEND REMINDER
Post another Story or social post:
"If you've been thinking about [PRODUCT NAME], now's the time. Link in bio. [BONUS] ends tonight."
Add urgency. People need a reason to act now.
DAY 8: FOLLOW-UP DAY
Don't stop after 24 hours. Most sales come from the follow-up.
Morning (9:00 AM) – Final Call Post
"Last chance to grab [PRODUCT NAME] at this price. Link in bio. Bonuses expire tonight."
Afternoon (12:00 PM) – Check-In DMs
Message anyone who replied but didn't buy:
"Hey! Just wanted to check in — did you have any questions about [PRODUCT NAME]? Happy to answer anything."
Evening (6:00 PM) – Cart Close Announcement
"Cart closes in 3 hours. If you've been on the fence, this is it. [LINK]"
Launch Post Copy
(Swipe & Customize)
Here's the exact copy template for your first launch post:

[INSTAGRAM/FACEBOOK POST]
I just launched something I'm really proud of.
It's called [PRODUCT NAME], and it's for [TARGET AUDIENCE] who want to [OUTCOME].
Here's what you get:
✅ [MODULE 1 BENEFIT]
✅ [MODULE 2 BENEFIT]
✅ [MODULE 3 BENEFIT]
✅ [BONUS 1]
✅ [BONUS 2]
Everything you need to [RESULT] in [TIMEFRAME] — even if [OBJECTION].
30-day money-back guarantee. Try it. If it doesn't work, you get your money back.
Price: $[X]
Link in bio (or comment "LINK" and I'll send it).
Let's do this. 🚀

[EMAIL LAUNCH]
Subject: I built something for you
Hey [NAME],
I just launched [PRODUCT NAME].
It's for [TARGET AUDIENCE] who are tired of [PROBLEM] and want to [OUTCOME].
Here's what's inside:
  • [MODULE 1]
  • [MODULE 2]
  • [MODULE 3]
  • BONUS: [BONUS 1]
  • BONUS: [BONUS 2]
Total value: $[X]
Your price today: $[YOUR PRICE]
30-day guarantee. Try it. Love it. Or get your money back.
[BIG BUTTON: GET ACCESS NOW]
Talk soon,
[YOUR NAME]

[INSTAGRAM STORY]
  • Slide 1: "I just launched something 🚀"
  • Slide 2: "It's called [PRODUCT NAME]"
  • Slide 3: "It's for [WHO] who want [OUTCOME]"
  • Slide 4: "Here's what you get: [QUICK LIST]"
  • Slide 5: "Link in bio 👇"
How to Handle Your First Buyers
Someone just bought your product. Now what?
STEP 1: Send a Thank-You Message
"Hey [NAME]! Thank you so much for grabbing [PRODUCT NAME]. I just sent over your access. If you have any questions or need help, I'm here. Excited for you to dive in!"
STEP 2: Deliver the Product Immediately
If you're using Whop or Kajabi, it's automatic. If you're using Notion or Google Drive, send the link manually.
STEP 3: Ask for Feedback (After 3–7 Days)
"Hey [NAME], just checking in! Have you had a chance to go through [PRODUCT NAME]? I'd love to hear your thoughts."
Use this feedback to improve your product and get testimonials.